Able To Handle Bulk Volume Of Mobile Broadcast Messages

Far East Organization Case Study

About Far East Organization

Far East Organization is the largest private property developer in Singapore. Its operations span the full spectrum of the real estate market, from residential to hospitality, commercial, retail and industrial sectors. It is also the largest private residential landlord and one of the largest owner-operators of hotels in Singapore.

The Challenge: to provide a reliable & highly scalable system that allows visibility for contractor services as well as enhancement of broadcasting efficiency for customer alerts & marketing activities

Far East Organization's main challenges were two-fold. Firstly, being a leading property developer, it is important for Far East to respond promptly to service calls from tenants and guests in their properties. Secondly, Far East Organization sought a SMS solution that could be integrated to its existing Customer Relationship Management System for its various broadcasting and marketing activities.

With the numerous residential and commercial developments, Far East Organization requires a system that is able to handle the bulk volume of mobile broadcast messages. The existing software-based SMS system was not efficient and was not scalable. It was also not able to track if the contractors or customers had received the SMS.

"The 2-way messaging system has improved our communications and allowed us to monitor the performance of our service team to ensure better service delivery. Customers are also now able to respond to us quickly and easily. For example, customers can now confirm their attendance to invited events and activities by replying directly to our SMSes. sendQuick Entera has improved overall business efficiency and customer satisfaction."

Mr. Ang Cheun Kiat
IT Assistant Director, Far East Organization

The Solution : sendQuick Entera

Far East Organization chose sendQuick Entera as a centralized integrated server for the Organization to connect with its Property Management System as well as its Customer Relationship Management System. sendQuick Entera with its 2-way messaging system allows service contractors like plumbers and electricians to respond when they receive an alert from the Property Management System.

sendQuick Entera could also facilitate Far East Organization's broadcasting and marketing activities with its ease of integration with the existing system. The heavy volume required by Far East Organization would also not pose a problem due to the scalability of sendQuick Entera.

The Result: Increased efficiency of internal & external communications

The 2-way messaging system resulted in more effective and efficient service call communication. It allowed Far East Organization to track the service lead time as the contractors are now able to send an SMS back upon receiving the service call and upon completion of the job.

sendQuick Entera has also enabled Far East Organization's clients to send return SMS to RSVP for invitations to activities or events.