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A competitive landscape and rising healthcare costs necessitate healthcare providers to manage costs while maintaining high-quality patient care and support services. Also, with rising cyber-attacks, they need to secure endpoints for mitigating the risk of loss of data.

The use of mobile messaging for effectively managing data and communication is a proven method of reducing costs, improving workflow processes and optimizing patient care services.

Here are the top benefits of deploying SMS technology in healthcare institutions:

1)     Booking/Appointment reminder

A 2-way SMS text is an effective way of scheduling and sending reminders to patients of their appointments. This frees up administrative resources and time resulting in cost savings.

2)     Diagnostic test reports

Non-confidential, routine health test results can be sent via SMS text to patients reducing patient follow-up calls and commute thereby enhancing operational efficiency

3)     Queue system

An SMS alert is useful for informing patients of their queue number when there is limited space available in the healthcare institution or patients are experiencing longer waiting time.

 4)     2-Factor Authentication (2FA) Security

A second layer of security via SMS One-Time-Password, 2FA mode can help mitigate cyber-security breaches and allow the doctors and patients to securely access information even from remote locations.

5)     Emergency Call

If the patient’s health deteriorates or any code blue situation arises, the nurse can call the call centre who will then send out an SMS alert to the doctors cutting down crucial time to respond.

6)     Internal Business Messaging

Use of personal mobile devices to communicate sensitive information can expose the healthcare institution to potential leakage of confidential data. sqoope (by TalariaX) is a HIPAA compliant platform through which internal staff can share information securely.

7)     Feedback and survey

SMS is a convenient and faster way to gather feedback from patients on the quality of services being offered by the healthcare institution.

TalariaX is a leading industry player in developing and providing enterprise mobile messaging solutions for improving business workflow and productivity. Our range of solutions includes IT Alerts and Notifications, 2-Factor Authentication with SMS OTP, Marketing & Emergency Broadcasting.

Organizations invest thousands of dollars annually to monitor the health of their devices, applications, systems, servers and overall network. If you are an IT manager, chances are that you would be facing the following situation at your work:

1. Monitoring multiple infrastructure platforms, multiple networks, and many different devices
2. Overwhelmed with countless email alerts that often are ignored or go unnoticed
3. Lack of resources hindering the addressing and prioritisation of alerts
4. ITSM desk response time not fast enough to reduce systems and operations downtime

Today’s IT environments are more complex than ever, with several points of potential failure – interruption in power supply, internet connectivity failure, system problems, intrusion in the firewall, cybersecurity breach etc. These can lead to unplanned downtime which can have a serious impact on revenue and business reputation. It is vital to ensure continuous uptime of your mission-critical applications and infrastructure components.

Traditionally, companies have relied predominantly on email alerts as a trigger mechanism to notify about a crisis. Critical alerts often get buried under a plethora of emails or simply go unnoticed. As such, critical alerts should not be delivered by a single channel only such as e-mail.

Here are some reasons organisations should not rely solely on email alerts:

1. If the email alert is sent after office hours there is a possibility of not having access to emails leading to a delayed response to the crisis
2. If the email server is down and no auto-fallback with alternative delivery channel(s) in place, it may cause business operations to be disrupted and losses to be incurred.

Organizations need real-time notifications which support out of band delivery and promote faster response times.

sendQuick’s Notification Management Platform (NMP) can centralize, consolidate, correlate, and instantly deliver out-of-band alerts and notifications from various monitoring platforms and other network systems. It can also send alerts via email and other multiple media such as social messengers

Benefits of sendQuick:

1. Critical Out-of-Band alerts with specific information can be delivered in real time
2. Policy-based escalation allows you to direct text alerts via SMS and social messengers and automatically escalate until acknowledged and responded to; reducing downtime.
3. Concise information delivery via SMS, email and social messengers to on-call professionals and specific teams and team members.
4. Supports email SMTP, SNMP Traps, Syslog messages and converts to SMS
5. Policy-based & intelligent SMS routing; filter for selective SMS alert messages
6. Proactive monitoring and alerting identifies issues reducing downtime
7. Notification Smart Routing allows precise and efficient delivery to designated individuals and groups for immediate action
8. Supports unlimited applications, devices, and servers

Do you spend a sizeable part of your day executing time-consuming repetitive processes? Implementing workflow automation by streamlining business processes leads to efficiency and eventually cost-savings, thereby improving the bottom-line of a company.

Here are some of the tasks which different departments can (and should) consider automating to enable them to focus on other important activities:

For the business continuity management team:

Deploy an automated call-tree solution as a reliable crisis communication tool to ensure real-time, omnichannel notification outreach to all relevant stakeholders during emergency scenarios

For the operation team:

Reduce no-show rate and minimize revenue losses with automated appointment reminder messages trigger based on information captured in any calendar app

For the IT team:

Countless alerts from various applications and servers and the need for physical presence of staff for monitoring them is time-consuming and pointless. IT managers can deploy a unified notifications management platform which will monitor, centralize and deliver real-time rich alerts in case of crisis.

For the marketing team:

Rich alerts can be auto-triggered whenever an abnormality (i.e. out of the configured threshold range) is detected by a social network monitoring software, thereby respond to any crisis in a timely manner

Overall, business process automation saves time, effort and money by creating active engagements with staff, prospects and clients with interactive 2-way communications that in turn automates relevant workflow across various departments.

The A2P business messaging landscape has undergone a transformation with the rising popularity of instant messengers as a preferred mode of communications amongst end users. Today, omnichannel messaging means the ability to send messages to customers via multiple communication channels – SMS, Email and Instant Messenger apps, ensuring cohesive cross-channel messaging. This means engaging customers bi-directionally on their preferred choice of the communication channel with the ability to allow them to pick up the conversation on another medium.

Furthermore, it should guarantee message delivery with SMS as auto fall-back route. It should capture historical transactions of each user and churn out reports on engagement to enable businesses to make better-informed decisions. Here’s why companies should adopt omnichannel messaging:

1. Customer Retention: Giving the customer the option to engage in their choice of messaging channel and making the user experience seamless and fluid leads to customer retention. It creates a positive brand recall and creates future brand ambassadors
2. Unified Communication: It simplifies the marketing and broadcasting of A2P messaging. Instead of having to manage disparate, disjointed communication channels, the adoption of omnichannel messaging allows companies to unify communication without the risk of customer disengagement
3. Business decision making: With seamless cross-channel communication, companies can better manage and record customer journey/conversations enabling them to capture and peruse the historical user transactions to a make informed decision when devising business strategies and directions.

TalariaX has built a unified platform (sendQuick) for businesses to integrate with all messenger platforms using a single API. Companies can leverage sendQuick’s multi-channel messaging capability to send out messages via the relevant instant messenger app, Email and SMS (in case of network failure).

This ensures a more interactive and spontaneous communication. sendQuick, also, has the unique ability to identify and engage customers through their preferred choice of social messenger(s) making it a user-friendly operating experience and simplifying communication.

Millions of messages are being sent out by business daily for various purposes – marketing, IT alerts and notifications, reminders, promotional messages etc. The importance of good texting etiquette is underrated. Effective messaging can increase sales, improve brand recognition or if done badly damage reputation. Here are some golden rules to abide when sending out text messages

 

1) Keep messaging concise

Avoid sending lengthy messages. If the information to be shared is more than few sentences long, then it is advisable to either email the person or call. Long texts get broken into parts which can be annoying for the recipient and defeats the purpose of using SMS – to deliver information in a short concise manner.

It is not advisable to type a long message and rather, it would be good to move on to phoning to share verbally because it is straining for the recipient to read it all.

 

2) Be professional always

Every text sent reflects on your professionalism. Never write your messages in all capital letters. It is implying that you are shouting or placing undue emphasis on the message. Don’t assume the abbreviations used are ubiquitous. Nor assume that everyone knows the entire dictionary of abbreviations. Overusing them may end up causing more confusion and having to spend more time in clarifying your message details. Also, avoid emojis in business correspondence.

 

3) Always respond promptly

When you receive a message respond promptly as it conveys the sender is expecting an immediate response. This is to show respect and courtesy to the sender and avoid making room for doubt. If you are unable to reply immediately, then do make a quick apology when replying.

 

4) Text only at appropriate times

It is a good practice to message only during business hours of your customers or clients. Some people don’t like to be inconvenienced after work hours especially if the message is not important and can wait until the next business day for their attention.

 

5) Be careful of intonation used

Avoid sarcasm or any harsh words in your message. It is best to use polite words to prevent messages from being misconstrued.

 

6) Check links and proofread

If you are embedding a link within the message, make sure you check the link before sending it to the intended recipient. It should not be broken or inactive which can cause frustration for the recipient. Also, always proofread your messages for any grammatical or factual errors.

 

7) Ending the conversation politely

Don’t make the conversation long-winded.  Once you have communicated the message, be the first to close the conversation in a polite tone with a thank you or a promise to follow-up.

If used appropriately, SMS texting can be a powerful and effective tool to enhance revenues, boost productivity and improve brand value. A well-crafted message can foster customer loyalty. Conversely, bad messaging can come across as spamming, evoke negative perceptions of your brand or product and drive the customers away.

 

Application-to-Person (A2P) messaging refers to sending SMS alerts from a business application to an individual’s mobile phone and/or vice versa. It has become more popular than the person-to-person (P2P) messaging. The global A2P SMS market is poised to grow exponentially to reach $58.8bn by 2020. This is mainly due to increase in the number of mobile phone subscribers globally, making it a universal device for communicating. Primarily adopted by companies across multiple industry verticals, it allows any complex enterprise application to be configured to use text messages as a form of interaction.

 

Despite popular communication platforms such as social messaging apps and emerging technologies such as chatbots, A2P messaging is relevant and useful to businesses. While there has been an increase in the use of instant messenger apps for interaction, it is more prevalent in the developed economies where the mobile internet penetration is high. In developing and underdeveloped economies where mobile internet reach is comparatively quite low, SMS is still the most popular means of communication to reach maximum consumers.

 

The ubiquitous nature of SMS text alerts has led to the increased adoption by businesses in different industries to reach consumers for various uses such as:

 

1) Emergency Alerts: In event of unplanned downtime, it is of utmost importance to activate the automated call tree system and reach your end user immediately. Should everything else fail, SMS is able to act as a form of redundancy fall-back communication means.

 

2) Secure Remote Access: 2-Factor Authentication (2FA) via One-Time-Password (OTP) is a cost-effective and efficient industry accepted solution for remote user authentication. Companies send out an OTP to users via SMS on their web app or on mobile to ensure the security of data and the transaction. This helps businesses to put in place security measures to minimize cyberattack risk.

 

3) IT Support alerts: In an increasingly globalised world, it is important for businesses to maintain continuous uptime of their mission-critical applications as well as network infrastructure. To maintain Service Level Agreements and address the challenges of limited IT personnel, an A2P SMS notification solution can send instant alerts in case of downtime or network failure.

 

4) Marketing: 2-way SMS has made it easier for businesses to interact with customers. Also, due to the high engagement rate companies have made mobile communications as a vital part of their strategy to reach customers. A2P SMS can be used for sending promotional messages, event ticketing, reminders, conducting surveys and polling contests, etc.

 

Here’s why you should use SMS to minimize network downtime

We know that when there is a network failure or critical event, employees, especially those in the IT team, need to be alerted instantly to reduce the outage and minimize resulting losses and reputation damage. Many companies send out emails alerting them of the incident. But are email alerts efficient enough to do the job? Critical information can get buried under other emails, bounce back or go to spam. Whereas, 90% recipients read an SMS text within minutes of delivery.

If you are using your mobile for texting than why use email for delivering critical alerts?

Employees can be notified instantly using SMS text alerts. Here are four ways SMS alerts help reduce network downtime enabling the IT team to respond faster thereby boosting IT responsiveness and productivity:

1. SMS alerts can reach all mobile users worldwide, independent of the data network
2. Urgent and actionable alerts are delivered instantly to the IT team ensuring faster response
3. SMS text is not limited by proprietary software ensuring quick dispatch
4. SMS texts are largely immune from spam and malware

There are many solutions in the market. Here’s why you should choose sendQuick:

sendQuick has a range of solutions which address critical business needs including, privacy and confidentiality, secure remote access, business process automation, marketing & emergency broadcasting and system availability monitoring.

It is available on the following platforms:

1) Appliance
2) Cloud
3) Virtual Machine
4) Hosted

Write to us at info@talariax.com for more information

Unplanned system downtime can lead to revenue losses and reputation damage for enterprises. Risks associated with downtime need to be mitigated immediately to prevent it from developing into a crisis or full-blown disaster.

If you are the head of the IT department, the said scenario is a nightmare, especially, if you work in a large organization. You will be flooded with calls and emails from all other departments for a quick resolution. How do you notify your employees in the most efficient way minimizing the fallout from the outage?

There are different means of notifying employees about a network failure. You can notify them via SMS, Email or Phone call. Let’s compare the different ways of notifying employees:

 

FEATURES	SMS	EMAIL	PHONE CALL
Reach Rate	Immediate(if the mobile phone is on)	Sends instantly but can take time to be downloaded from the email server	Instant
Read Rate	90%* recipients read it within minutes of delivery	Sends instantly but can take time to be downloaded from the email server	Depending on whether the call picks up
Usability	Universal(not limited by proprietary software)	Universal(not limited by proprietary software)	Universal
Availability	Very high as a user will always have his phone around him. Also independent of data and Wi-Fi	Limited or no access to emails when on the move .Need Wi-Fi to access emails	Very high as the person will have his phone around
Backup	Limited. Difficult to reference for future records	Helps in looking up items saved for future reference	No backup possible
Bulk  Sending	Can send out bulk messages	Can send out bulk messages	Can only call very limited user at a time
Malware	Not susceptible to virus or malware	Primary medium of spreading malware through infected files or to links malicious websites	Most secure way of reaching someone
Spam	High spam rate	High spam rate	High spam rate
Business Critical Information	Sends urgent and actionable alerts instantly	Possibility of critical information being lost among other emails in the mailbox	Can relay urgent information instantly (depending on whether the caller picks up)
Time-sensitive Information	Sends information quickly with immediate high response rate	Emails tend to be missed out especially when system downtime occurs. Response can be slow	The fastest way to communicate information (depending on whether the caller picks up) downtime occurs. Response can be slow
Cost	Copy of implementing is marginally higher than email	Not much investment required to set up email	Low cost as phone is owned by the user or company provided
2-way Communication	Yes	Yes	Yes
Intrusive	Less Intrusive	Less Intrusive	Very intrusive as in case of desk phones they have to be acted up before resuming work

 

Benefits of using SMS as a notification tool:

1. Automates the process of communicating critical alerts instantly to end users enabling corrective action in time.
2. 2-way Alerts from IP addressable infrastructure (both IT/ non-IT), Third Party Applications and Users across the Enterprise
3. Cost-Efficient and effective independent of internet connectivity

 

 

Did you know sending an SMS text is the faster way of broadcasting marketing messages or sending alerts to staff and customers. Here’s why:

1. Delivery and response time is faster using SMS technology, especially when user is travelling
2. 160 character limit in SMS texts ensures concise message delivery
3. 90% recipients read the SMS within minutes of delivery
4. SMS texts are free of virus or malware as against emails being prone to be infected with it
5. Time-sensitive and critical information is delivered instantly via SMS as phone is always on
6. 80% people are using SMS texting for business and 15% use it for sending more than half their messages for business purposes

Why choose sendQuick?

sendQuick has a range of solutions to address critical business needs including, privacy and confidentiality, security, business process automation, marketing & emergency broadcasting and system availability monitoring.

1. Easy to deploy Plug & Play appliance
2. Real-time Out-of-band delivery (SMS is sent via SIM card obtained from local Telco)
3. Automated Escalation with 2-way SMS
4. API integration to any application
5. User web interface for broadcast messaging
6. Send messages instantly via SMS, Emails and Instant messenger apps such as Facebook, WeChat, Viber, LINE, Slack, and Telegram.

Thousands of clients across 50 countries (includes many Fortune 500) worldwide use sendQuick Omni-Channel Gateway. Call us today for product demo!