According to The Economist, while an email maybe read within 48 hours upon its delivery, SMSes are read within 20 minutes on average. SMSes also has a higher open-read rate than emails. From a business and technical perspective, this could mean time-critical advantage gained if using SMSes to enable remedial actions. sendQuick appliances can integrate with existing enterprise applications to extend messaging capability, or serve as a standalone system by itself. Therefore you benefit by having higher ROI, and lower TCO, increased agility and better workflow management.